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  <title>Martin Kobera</title>
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  <description>Articles on digital programme delivery and AI adoption for CEOs and MDs.</description>
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    <title>Software is now a product. Act like it.</title>
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    <pubDate>Tue, 23 Jun 2026 00:00:00 +0000</pubDate>
    <description>The law does not care how it was built. From December 2026, placing software on the EU market makes you its manufacturer.</description>
    <category>TECHNOLOGY</category>
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    <title>Before you build your own ERP</title>
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    <pubDate>Tue, 23 Jun 2026 00:00:00 +0000</pubDate>
    <description>The vibe-coding era makes building your own tempting. There is a third option worth knowing before you decide.</description>
    <category>TECHNOLOGY</category>
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    <title>How to know your digital programme is already in trouble</title>
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    <pubDate>Tue, 02 Jun 2026 00:00:00 +0000</pubDate>
    <description>The status reports stay green long after the work has stopped.</description>
    <category>DIGITAL PROGRAMME</category>
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    <title>What a programme sponsor actually needs to know</title>
    <link>https://kobera.digital/articles/what-a-programme-sponsor-actually-needs-to-know</link>
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    <pubDate>Fri, 29 May 2026 00:00:00 +0000</pubDate>
    <description>The part only a sponsor can do — and why most never do it.</description>
    <category>DIGITAL PROGRAMME</category>
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    <title>What I learnt building five systems without writing a line of code</title>
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    <pubDate>Tue, 26 May 2026 00:00:00 +0000</pubDate>
    <description>The scarce things were never the code.</description>
    <category>PERSPECTIVE</category>
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    <title>Why digital programmes fail before anything goes wrong</title>
    <link>https://kobera.digital/articles/why-digital-programmes-fail-before-anything-goes-wrong</link>
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    <pubDate>Fri, 22 May 2026 00:00:00 +0000</pubDate>
    <description>The signals look fine. That is the problem.</description>
    <category>DIGITAL PROGRAMME</category>
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    <title>The consultant who tells you it&apos;s fine is the most expensive person in the room</title>
    <link>https://kobera.digital/articles/the-consultant-who-tells-you-its-fine</link>
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    <pubDate>Tue, 19 May 2026 00:00:00 +0000</pubDate>
    <description>The comfortable adviser is rarely the cheapest one.</description>
    <category>PERSPECTIVE</category>
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    <title>What to demand before you sign</title>
    <link>https://kobera.digital/articles/what-to-demand-before-you-sign</link>
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    <pubDate>Fri, 15 May 2026 00:00:00 +0000</pubDate>
    <description>Five terms that make the warning signs impossible to bury.</description>
    <category>DIGITAL PROGRAMME</category>
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    <title>Why you need a reset, not a rescue</title>
    <link>https://kobera.digital/articles/why-you-need-a-reset-not-a-rescue</link>
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    <pubDate>Tue, 12 May 2026 00:00:00 +0000</pubDate>
    <description>The question isn&apos;t how to get back on track. It&apos;s whether you should.</description>
    <category>DIGITAL PROGRAMME</category>
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    <title>When someone has to say it</title>
    <link>https://kobera.digital/articles/when-someone-has-to-say-it</link>
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    <pubDate>Fri, 08 May 2026 00:00:00 +0000</pubDate>
    <description>Recognising it is the first move. Saying it is the harder one.</description>
    <category>DIGITAL PROGRAMME</category>
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    <title>AI is in the budget. It&apos;s not yet in the results.</title>
    <link>https://kobera.digital/articles/ai-is-in-the-budget</link>
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    <pubDate>Tue, 05 May 2026 00:00:00 +0000</pubDate>
    <description>Nine in ten executives report no measurable AI impact. What that actually means.</description>
    <category>AI ADOPTION</category>
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    <title>The bottleneck isn&apos;t the technology</title>
    <link>https://kobera.digital/articles/the-bottleneck-isnt-the-technology</link>
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    <pubDate>Fri, 01 May 2026 00:00:00 +0000</pubDate>
    <description>The technology is probably fine. That is the problem.</description>
    <category>AI ADOPTION</category>
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    <title>AI is making your people worse at their jobs</title>
    <link>https://kobera.digital/articles/ai-is-making-your-people-worse-at-their-jobs</link>
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    <pubDate>Tue, 28 Apr 2026 00:00:00 +0000</pubDate>
    <description>The output is there. The capability underneath is eroding.</description>
    <category>AI ADOPTION</category>
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